Heat olive oil in a large pot or Dutch oven over medium heat. Brown your ground beef, drain and remove to a papertowel lined plate. Now add additional oil (1-2 Tbsp) Add your onions, peppers, and garlic, and sauté.

Now, before the onions and peppers are done sauteeing, add your chili powder, cumin, brown sugar, oregano, salt, pepper, Sazon Goya, and cayenne pepper to the pot with the veggies. Let them toast for a minute or two, stirring constantly, to release all that delicious flavor.

Add beef back to pot and stir to combine well, allow it to heat back up. Pour in your tomato juice, chopped tomatoes, and tomato sauce. Give it a good stir and bring to a simmer.

Add your kidney beans and chili beans. Let it slowly simmer for at least 30-40 minutes, or up to a 2-3 hours for even deeper flavor.

Taste and adjust seasonings as needed. Serve hot with your favorite toppings (shredded cheese, sour cream,chopped onions, Fritos for that salty crunch – you name it!).